The American Express ( Axp ) - 917 Words

Background In May ’15 American Express (AXP) launched a coalition loyalty program called â€Å"Plenti.† Under coalition loyalty programs, members can earn and redeem points by shopping at participating merchants (e.g., Exxon, Macys, Rite Aid and ATT.) The program helps consumers to earn rewards faster and lead to a higher level of engagement with a program which provides merchants an opportunity to attract new customers and run cross-promotional campaigns. However, the biggest challenge in launching the program was signing up merchants and building an economic case for shifting away from proprietary to collaborative program. AXP was in negotiations with Rite Aid to join the program. Under their old loyalty program (Wellness+), Rite Aid issued reward dollars (+UPs).The dollars could be used for purchase within their stores over next two weeks, while in Plenti program the points (1 point = 1 cents) are valid for three years and can be redeemed at any participating merchant. Rite Aid was concerned that if they joined Plenti, customers will continue to earn points at Rite Aid but with more redemption options and longer validity, the redemptions will be skewed towards other merchants especially the â€Å"Grocer† Partner. In effect, they will be subsidizing a loyalty program for the â€Å"Grocer.† Challenge As part of the negotiations, our team was tasked to identify and propose â€Å"Performance Guarantees† to address Rite Aid’s concerns. With no data and uncertainty about other merchants who willShow MoreRelatedKey Ratios Such As Profitability, Liquidity, Debt Management, Asset Management788 Words   |  4 PagesInvestment Research center. From the tabular column we could see that tax rate has been growing each year starting from 2005. In 2014 tax rate reached 34.55%. Normally if tax rate increases, the net margin tends to decrease. But in the case of American express (NYSE:AXP) the net margin has been increasing each year starting from 2005 to 2014. In 2014 it reached 17.16%. This implies either the revenue has been increasing or company is decreasing its operating expenses. We could also see increase onRead MoreWeb Service : Database Objects Implementation9901 Words   |  40 PagesA Report on ‘PeopleProfile Web Service – Database objects implementation’ At American Express India Pvt. Ltd. Submitted by Priya Venkatraman PRN: 14030241027 MBA (IT Business Management) (2014-2016) Symbiosis Centre for Information Technology (A constituent member of Symbiosis International University (SIU), est., under Section 3 of UGC Act, 1956 by Notification No. F.9-12/2001-U-3 of Govt. of India) Year of submission 2015 Symbiosis Centre for Information Technology A constituentRead MoreFinancial and Economic Analysis1836 Words   |  8 Pages(Note: Please use conventional tests of the R-squared and coefficients.) 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Ltd.9408 Words   |  38 Pages Acknowledgement It is my great pleasure to present my work on the summer training project at American Express India Pvt. Ltd. It has been a truly wonderful and enriching experience to be associated with the organization. I would like to take this opportunity to thank my guide and mentor Mr. Ravi Mishra, Lead Data Architect, American Express for his valuable guidance during the internship tenure. Thank you for showing patience with me and always encouraging me to learn throughout the course ofRead MoreA Report On Design And Implementation Of Data Models9374 Words   |  38 PagesA Report on ‘Design and Implementation of Data Models’ At American Express India Pvt. Ltd. Submitted by Alok Deshpande PRN: 14030241140 MBA (IT Business Management) (2014-2016) Symbiosis Centre for Information Technology (A constituent member of Symbiosis International University (SIU), estd., under Section 3 of UGC Act, 1956 by Notification No. F.9-12/2001-U-3 of Govt. of India) Year of submission 2015 Symbiosis Centre for Information Technology A constituent member of SymbiosisRead MoreFinancial Management : Key Performance Metrics10327 Words   |  42 Pagesreport was released showing demand for high dollar goods in the U.S. in April fell 0.5%. While most markets saw losses, this news especially hit the Dow Jones Industrial Average, as it fell 1% or 190.48 points. The Dow is made up of 30 of the largest American companies, therefor any negative predictions or news reflecting U.S. consumer spending usually will have a negative effect on the index. (Strumpf, May 26th, 2015) Another example of economic reports causing moving of the markets was during trading